Art brings beauty to life, while loving heart brings warmness to the world
Art brings beauty to life, while loving heart brings warmness to the world
On 21st Jan 2017, Comedy recomposed from Broadway famous play “Sylvia” was performed at Mastercard Theatre at Marina Bay Sands, which was organised by Singapore Ceiba Culture and Media Corporate and led by artiste Jin Xing, famous actor, popular talkshow host and the pioneer of China contemporary dance. Ms. Jin Xing sent her team’s first oversea cultural exchange trip to Singapore, during the CNY period, hoping to celebrate new year with the overseas Chinese. She was willing to make contribution to a charity cause in Singapore together with Ceiba and decided to donate 120 tickets worth more than $20,000 in recognition of Sian Chay’s long-term cordial service and contribution to the public. Sian Chay’ staff are invited to enjoy the play and to celebrate a pleasant early CNY eve with Jin Xing. Distribution of brochures was also arranged during interval of the performance to promote Sian Chay’s charity TCM services to more people and to enjoy the services of Sian Chay. It is hoped that Sian Chay will help to relieve the pain of the public and to help them live a happy and healthy life. It is also hoped that will help the senior citizens to get more care and enjoy their sunset years.
“Sylvia” was recomposed from a classical comedy of Broadway. The story was about a upper-middle class, middle-aged gentleman Greg who found a dog, Sylvia, while walking in the park. Greg took Sylvia home and the story here began from the new pet dog in this family and the relationship built between Sylvia and the leading roles with an unexpected ending.
Seeds of kindness will grow fruits of kindness. The value is in accordance with Ceiba’s corporate culture. From its establishment, Ceiba has been sticking to its culture of “creativeness, quality, advance with times” and is always devoting in the production and planning of Chinese language projects. Meanwhile, it contributes its efforts by building up the bridge for cultural exchange between Singapore and China, Korea and other Asia areas. Ceiba’s business portfolio is focused on holding cultural and entertaining performances, as well as searching for high quality original plays, including planning of dramas, kids events, gala dinners and live activities in both Singapore and China. Ceiba has access to adequate resources of artistes and media in Singapore, China and Korea and has built up close cooperative relationship with them. Ceiba also devotes itself in promoting cultural exchange projects between Singapore and China and introducing excellent dramas (dramas adapted from classical works) into Singapore to establish a unique brand of creativeness and independence and to expand Chinese culture in Singapore and to improve the world’s understanding to Singapore culture.
In business, Ceiba has been working towards a new road for Singapore’s future. In humanity, Sian Chay has been working towards the road to benefit the public. For that purpose, Sian Chay Advocates, led by Mr. Toh Soon Huat BBM PVPA, promotes the spirit and values of Sian Chay in the new era, which are; Forgiveness, Universal Love, Compassion, Gratitude and Blessing. Sian Chay believed to provide support to the nation building and social harmony. The spirit of serving in the society, giving to the society. We wish that everyone could work together to care for the vulnerable and needy by contributing money or effort.
Nation Progresses, Family Prospers. Family Harmony, Successful Endeavours. Only with the concept , “Forward with the Nation and bonding with the People” can the society be a better one.
It is combined efforts from all for a better Singapore. Ceiba and Sian Chay will walk forward, hand in hand, with all Singapore lovers