Opening of Fruitea Commences Journey of Love
Opening of Fruitea Commences Journey of Love.
On 15th September at 11am, Fruitea opened for business at White Sands Mall level 2, with the guests including Chairman of Sian Chay Medical Institution, Mr Toh Soon Huat, Malaysia Durian, Boss Group CEO, Dr. Tay Boon Kian, Celebrity artiste Guo Liang, Celebrity Singer Allan Moo, SG Modelling Champion Li Qi, Entrepreneur Cindy Ong and her spouse, Ms Jennifer, Ms Katryna Kay were in kind attendance.
Fruitea, derived from the sound of “Fruity”, means tea drinks blended with fruits.
There were 9 co-founders in the pioneer team at the very beginning. After a long period of intense work, only 4 of them remain with the team. Regardless of the coming and leaving of the members, those that stayed on shared the common characteristics: extremely high pressure resistance and the young generation of the 90s.
Among the founding team, Ricky was awarded the honor of ‘Face of Singapore’, and Katryna is also responsible for the media platform. The most amazing thing is that the members are all students. In other words, in addition to their own studies, they have to work together to build a new brand!
The weather is pretty hot in Singapore because of its geographic location, and people favour cool tea drinks. However, due to various factors, the existing tea drinks in the market are usually high in sugar. It is a market gap for a moderately flavoured and healthy featured tea drink. In addition, the price is basically above S$5 per cup, which is not cheap for students.
Therefore, this young team reached a consensus – to build a tasty, healthy, affordable and safe tea drink brand, and let more people enjoy quality fruit tea!
The preliminary study including random survey and experience sampling in the streets, had won favorable impression among the passers-by, regardless children, adults, the elderly, full of praise for the refreshing taste of Fruitea.
Young entrepreneurs never forget about charity when doing business. He donated all monetary gifts to Sian Chay Medical Institution, while the Singapore health supplement company, Natures Farm, donated products worth $5,000 to Sian Chay Medical Institution.
Chairman Toh Soon Huat said, “The purpose for Sian Chay to organize so many events is not only to raise funds, but also to let more people know about Sian Chay and inspire more young people to participate in this cause. Let them learn the principles of life, such as respect, filial piety, sharing and commitment. At the meantime, let more people in need receive help and feel the care from the society. Sian Chay strives to integrate its core values, “Forgiveness, universal love, compassion, gratitude, blessing ”, into everyone’s daily conduct, Let’s take care of the disadvantaged groups in the society with money or labour, and contribute to charity causes with our own effort. Nation Progresses, Family Prospers; Family Harmony, Successful Endeavours. The youth is the future hope of the country, and “Fruitea” represents the new era. The young generation of this new era is ready to take on the social responsibility. Their choices today will definitely benefit their brilliant future. Finally, I wish you a successful opening and booming business.”